India: JK Cement says that it will sell its white cement, formerly JK White Cement, under the new name ‘WhitemaxX.’ The Economic Times newspaper has reported that the new name “strengthens JK Cement’s core commitment to delivering the maximum to its consumers and partners with a focus on consistent and premium product quality,” according to the company. JK Cement is the world’s third largest white cement producer and it exports WhiteMaxX to 43 countries. /globalCement