Dalmia Cement (Bharat) Limited (DCBL) held an anniversary celebration to mark two years of successful operations in the North East.

"Dalmia Cement has sustained its success in the North East over the past two years with consistent performance, signifying best-in-class quality and strength," said Abhra Banerjee, Executive Director, Dalmia Cement (Bharat) Limited, North East. "We are the first brand in the region to achieve a record 2.1 million tonnes of sales in the first two years of operations and this achievement makes us very proud."

As part of the celebrations, nine young achievers were felicitated for their skills and performances in their respective field of performing arts, cinema, sports and journalism by brand ambassador for DCBL in North East, Mary Kom.

"Hard work, commitment and perseverance are the perfect ingredients for success. On the occasion of Dalmia Cement s two years of successful operations in North East, it gives me immense happiness to encourage young achievers to achieve even more," said Mary Kom, adding: “I wish DCBL all the best in its efforts to promote the indigenous small scale industries."

"The past two years have been very exciting for DCBL in the North East. We launched our first ever corporate campaign underlining continued commitment to nation-building with the philosophy of newthink! demonstrated by Dalmia Bharat. This was supplemented with various other initiatives, such as HALC (Higher Alite Low Celite) based cement, which is a new technology in cement in the North East market, setting a new benchmark for excellence. In addition, our association with our national brand ambassador Mary Kom strengthened, marked by a number of activities including her successful movie release last year," said Mr. B K Singh, Senior Executive Director, Group Marketing and Corporate Communications, Dalmia Bharat Group.

Over the past two years, Mary Kom has helped DCBL establish itself as one of the most popular cement brands in the North East.